Towards a Shared Regional Strategy: Ricoh LATAM’s Summit in Miami

Over the course of three days in Miami, we accompanied the Country Managers and leadership team of Ricoh LATAM during a key strategic Summit for the region. The objective was…

The 4 CX (Customer Experience) Trends in 2026 That Deserve Your Attention

The 4 CX (Customer Experience) Trends in 2026 That Deserve Your Attention The New Battlefield 2026 is not just another year for customer experience. It is a real turning point.…

Experiential Marketing

What It Is and How to Apply It to Differentiate in Increasingly Competitive Markets In our day-to-day work with SMEs, there is one statement we hear repeatedly: “We provide great…

Ricoh LATAM: From “Printing Brand” to Technology Partner

For a long time, companies were defined exclusively by what they sold. In the case of Ricoh Latin America, that label was clear: a “printing brand.” But there are moments…

When a Commercial Process Works… but You Decide to Redesign It Anyway

Working with Thomson Reuters and its Tax Argentina commercial team has been one of the challenges we enjoy the most. Not because the sales process was failing. The goals were…

🚀 Towards a New Era of Assistance Services

For more than a year, we have been working alongside the team at IKÉ Asistencia Argentina on something that deeply motivates us: redefining the concept of “home assistance.” In an…

AI Brand Monitoring & Positioning: The New Frontier of Branding and Customer Experience

The way customers search for information and make decisions has changed forever. Today, beyond Google, social media, and recommendations, a new player has entered the conversation: conversational Artificial Intelligences. More…

AI Has Arrived in CX… But Where Do We Start?

Nano Thinking, a leading customer experience consultancy, reveals the 8 key insights transforming CX across some of Argentina’s most important companies. The CX Morning Buenos Aires brought together customer experience…

Transforming Customer Experience with AI: Discover How to Take CX to the Next Level

Artificial intelligence is revolutionizing the way brands connect with their customers. At Nano Thinking, we combine strategy, technology, and customer experience to deliver AI-powered solutions that create deeper and more…

Are Your Customers No Longer Choosing You? It’s Probably Because You’re Not Really Listening to Them

How to stop designing CX based on intuition and start creating experiences that truly convert. At Nano Thinking, a leading customer experience design consultancy, we help brands make strategic decisions…

How We Transformed the Customer Experience Through Agile Co-Creation Methodologies

The IKÉ Asistencia Case: How Nano Thinking Helps a Leading Assistance Company Reimagine the Experience for Customers and Service Providers At Nano Thinking, we help companies turn innovative ideas into…

CX Biases in Companies

Are You Truly Understanding Your Customers? The Danger of Biases When it comes to customer experience, we often rely on data, surveys, and metrics to make strategic decisions. But… what…

An Iconic Brand’s Strategy to Reposition Itself in Latin America

With the goal of positioning itself as a leader in digital integration services, Ricoh Latin America began a strategic collaboration with the Innovation and Customer Experience consultancy Nano Thinking.

Customer Experience and Journey as Innovation Tools

“Innovating from the Customer Experience and Journey” is a workshop we are conducting with Key Managers and teams from companies across different industries.

Active and In-Depth Listening to Take Your Business to the Next Level

At the 10th Edition of #CEM, the Customer Experience Management Event held at the Yacht Club of Puerto Madero in Buenos Aires, our CEO Fernando Peydro led the Customer Active…

Innovation in the Employee Experience at Cemento Argos in Colombia

We conducted an in-depth assessment of employee satisfaction and perceptions, identifying opportunities for innovation in services and productivity.

Why a Good Customer Experience is Key to Business Growth

Think about the last time you felt truly special as a customer. Maybe it was when you received a personalized email anticipating your needs, or when a customer service representative…

Customer Experience Management #CEM 2023

Excellent day at the CEM, the 10th Edition of the Customer Experience Management Event with regional reach, an enriching encounter with colleagues and clients from all industries.