At the 10th Edition of #CEM, the Customer Experience Management Event held at the Yacht Club of Puerto Madero in Buenos Aires, our CEO Fernando Peydro led the Customer Active Listening Panel, featuring Gabriela Pérez Millón, Chief Digital & Marketing Officer of L’Oréal, and Fernando Salerni, Supply Chain Director for Argentina, Peru & South America at Campari Group.
This panel focused on discovering how successful companies have managed to place the customer at the center of their operations, reaching a different understanding of their needs.
We discussed not only the technical aspects of how to listen to customers but also strategic and political issues: How prepared are organizations to truly listen to what customers have to say? What barriers exist in organizational cultures that “kill the messenger” every day, and what can we do to remove them?
We invite you to watch the conference:
The way customers search for information and make decisions has changed forever. Today, beyond Google, social media, and recommendations, a
How to stop designing CX based on intuition and start creating experiences that truly convert. At Nano Thinking, a leading
Working with Thomson Reuters and its Tax Argentina commercial team has been one of the challenges we enjoy the most.
For a long time, companies were defined exclusively by what they sold. In the case of Ricoh Latin America, that
