An Iconic Brand’s Strategy to Reposition Itself in Latin America
With the goal of positioning itself as a leader in digital integration services, Ricoh Latin America began a strategic collaboration
Active and In-Depth Listening to Take Your Business to the Next Level
At the 10th Edition of #CEM, the Customer Experience Management Event held at the Yacht Club of Puerto Madero in Buenos Aires, our CEO Fernando Peydro led the Customer Active Listening Panel, featuring Gabriela Pérez Millón, Chief Digital & Marketing Officer of L’Oréal, and Fernando Salerni, Supply Chain Director for Argentina, Peru & South America at Campari Group.
This panel focused on discovering how successful companies have managed to place the customer at the center of their operations, reaching a different understanding of their needs.
We discussed not only the technical aspects of how to listen to customers but also strategic and political issues: How prepared are organizations to truly listen to what customers have to say? What barriers exist in organizational cultures that “kill the messenger” every day, and what can we do to remove them?
We invite you to watch the conference:
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