With the goal of positioning itself as a leader in digital integration services, Ricoh Latin America began a strategic collaboration with the Innovation and Customer Experience consultancy Nano Thinking.

In an ambitious move to consolidate itself as a leader in digital integration services, Ricoh Latin America started a strategic collaboration with the Argentine Innovation and Customer Experience consultancy, Nano Thinking.

Ricoh’s decision to promote customer experience improvement and brand repositioning in 12 countries in the region, with coverage in 33 Latin American countries through its distributors, accompanies the significant evolution of its business strategy. In this context, Ricoh has selected Nano Thinking, recognized for its expertise and innovation, to play a key role in this project.

Fernando Peydro, CEO of Nano Thinking, highlighted the challenge this collaboration represents: “Working with an iconic brand like Ricoh in its process of reinventing, repositioning, and improving the customer experience in 12 Latin American countries is tremendously challenging, and at the same time allows us to continue our growth process by assisting other prominent companies in Latin America.”

María Eugenia Portela, COO of Nano Thinking, added: “For companies, differentiation has always been a strategic focus, but it has never been as crucial, competitive, and challenging as it is today.”

“When products and services hardly differentiate themselves, the supply is immense, there is an overabundance of messages, and the customer is increasingly demanding, we bring a different mindset aimed at finding innovative opportunities to improve the lives of people and businesses.”

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https://dossiernet.com/articulo/nano-thinking-comienza-a-trabajar-para-ricoh-latin-america/33519