About us

We are a group of passionate professionals specializing in customer engagement.
We were pioneers in developing direct marketing, strategy, and one-to-one customer relationships in Argentina.
This drives us to always focus on helping brands connect and engage with their customers across all possible channels.

Fernando
Peydro

CEO & Co-founder

Graduated in Communication Sciences and Professor in the Postgraduate Program in Digital Marketing and Internet Business at UBA (University of Buenos Aires) and Customer Management at Universidad Austral.

I was a pioneer in the development of Direct Marketing, relationship marketing, and one-to-one customer engagement in Argentina, and I specialize in Branding, Customer Loyalty, and CRM.

I was the founder and president of AMDIA, the Argentine Association of Direct and Interactive Marketing.

Currently, I am the CEO of a group of companies specializing in customer engagement: Nano Thinking and Live Motion.

Maria Eugenia
Portela

COO & Co-founder

I am passionate about design and experiences.

A graduate of UBA with a degree in Design, I specialize in Digital Marketing and hold postgraduate degrees in CRM, Design Thinking for Business Innovation, and Customer Experience Management.

I teach in the Postgraduate Program in Digital Marketing and Internet Business at UBA (University of Buenos Aires).

I have been actively involved since the early stages of digitalization in Argentina, helping companies interact and connect with their customers in the digital age.

I have an entrepreneurial spirit. I co-founded Media Group, an e-builder, and MG54, a digital agency and Nano Thinking, the consultancy.

I continuously developed areas of innovation, keeping pace with technological and market changes.

I have led teams and projects across various industries and brands throughout Latin America, earning both national and international awards.

WHY

PURPOSE

We are passionate about applying a different mindset to improve the lives of people and businesses.

HOW

MISSION

We empathize and interpret what happens in an analytical, creative, agile, and innovative way.

Simply put, we strive to push the boundaries of what’s possible in everything we do and deliver.

WHAT

VALUE PROPOSITION

We empower your business by uncovering valuable solutions you never imagined, enhancing the experience of your customers, users, and employees, and setting you apart from the competition.

We can add value to you

Would you like to talk to our team or do you have a project in mind?
Let's chat.