For more than a year, we have been working alongside the team at IKÉ Asistencia Argentina on something that deeply motivates us: redefining the concept of “home assistance.”
In an industry that has historically been informal and filled with negative perceptions, IKÉ Asistencia Argentina decided to innovate. They chose to professionalize the service, raise service standards, and place both customers and service providers at the center of the experience.
At Nano Thinking, we supported them throughout this journey with a collaborative approach and a global perspective.
We worked on:
✔️ Identifying customer needs, pain points, and unspoken desires
✔️ Conducting a local and international benchmark (Japan, the United States, Spain, Colombia…) to inspire the redesign through perspectives from other cultures
✔️ Co-creating solutions together with their teams to transform ideas into actionable initiatives
✔️ Participating in the development, testing, and iteration of solutions using agile methodologies and multidisciplinary teams
We applied Design Thinking to ask the kinds of questions that open new paths forward:
👉 How might we improve the perceived value of the service?
👉 How can we generate cultural change in an industry that has not traditionally prioritized CX?
👉 How can we draw inspiration from other cultures to design unique experiences?
More than 20 concrete ideas, organized into 8 key themes and collaboratively prioritized by the team.
But the most valuable outcome was not the ideas themselves…
It was the mindset shift:
Moving from reacting to designing.
From simply “solving incidents” to creating memorable experiences.
At Nano Thinking, we strongly believe that when there is depth, purpose, and teamwork, real transformation happens.
And the IKÉ Asistencia Argentina team is proving that every single day 💪🙌
Thank you to IKÉ Asistencia Argentina for trusting us and daring to transform!
If you are looking to evolve your service, redefine your value proposition, or drive cultural change within your organization, let’s talk.
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